CUSTOMER LOYALTY FAQ
How are offers applied?
Offers are applied through api. You would call the api to download the customer’s loyalty wallet. You would then present this wallet to customer and allow the customer to select which offer. Once the offer has been selected, you would call the api to calculate the discount and apply the discount to the current order.
What are channels?
A channel is a touch point with the customer. Currently we recognize 4 different touch points or channels) which are Online, Mobile, Kiosk and POS. Any offer that is created through our offer engine can be configured to either apply to all or only some of the channels. So you can create an offer that applies only to Online channel and hence it will not be allowed to apply to any other channel.
How does a client know which offers are effective?
Everything in apiOmni is tracked. apiOmni knows when an offer is issued and when it is used. There are many different reports available that provide details of how offers are issued and used. These reports are csv files that can be downloaded and then imported into any business intelligence platform for even better visualization.
What if I don’t want to have a points based program?
apiOmni allows a client to turn off point awards for their business. This is especially useful if they want to have a punchcard based program instead of a points based program. The system also is flexible enough to exclude certain categories or items from point awards.
How do I reward customers for certain behavior?
apiOmni provides various ways to create incentives to influence customer behavior. For example you can create incentives for certain pre-defined events such as placing first online order or enrolling through a URL link. Our mobile toolkit support surprise and delight paradigm where customers can be randomly surprised by an offer on a weekly basis.
Sounds awesome. Must be difficult to use?
Not at all. We designed apiOmni interfaces and our portals for people who do not necessarily have tremendous amount of experience with technology while still leaving a lot of ways for the advanced level of users to not get frustrated and bored.